Natural energy, shared moments, endless stories
Mate isn’t just a drink, it’s a ritual, a moment to pause, and a natural energy boost. From soccer players like Leo Messi, Luis Suárez, and Griezmann, to musicians like James Hetfield, actors like Zoe Saldaña, Jason Momoa, Viggo Mortensen, Kevin Bacon, and rising stars like Sabrina Carpenter, more and more people are discovering why this South American tradition is taking the world by storm.
If you’re new to mate, check out What is Mate? or learn about its history in The Origins of Mate, this article focuses on how mate fits into modern lifestyles and why it’s catching on globally.
Natural energy & lifestyle
Mate is incredibly versatile. You can drink it bitter or sweet, with sugar, honey, or a sweetener, however you like it. This beverage is surprisingly satisfying, giving a sense of fullness that makes it easy to enjoy throughout the day. Athletes and creatives love it because it helps them stay focused and energized without the crash of coffee.
Celebrities and musicians often incorporate mate into their routines, showing that mate isn’t just a traditional drink, it’s a lifestyle.
Ritual & wellbeing
Mate isn’t just a pick-me-up, it’s a pause, a moment of reconnection. Musicians, artists, and even soccer players often take a few sips between rehearsals, workouts, or matches.
In Argentina, whether with friends or family, there’s usually just one mate passed around. It’s about trust and the shared ritual, a true expression of connection and community. This shared moment turns a simple drink into a social experience that strengthens bonds.
Culture & curiosity
After the pandemic, it’s become more common to see several mates on the table during larger gatherings. Sharing mate remains a cultural symbol, from casual family meetings to creative brainstorming sessions.
While caffeine in children is often discouraged elsewhere, mate is a bit different. The caffeine content is generally lower than a cup of coffee, and it’s typically served mild and slightly cool. This allows children to enjoy the family ritual safely, becoming part of a cultural tradition that spans generations.
Mate has also caught the attention of soccer players, musicians, and influencers worldwide, curious about its energizing and social qualities. From casual Instagram posts to backstage rituals, mate is gaining visibility as both a healthy and fun alternative to coffee or energy drinks.
Join the ritual
Ready to see why everyone’s talking about mate? Discover our starter kits, yerba mate, and mate cocido, and find your own perfect mate moment. Brewed to be shared!